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Focus Area
The institute emphasizes and ensure that students not only get intensive theoretical inputs but are also well exposed to the practical aspects of the market. This task is accomplished through faculty with Industry experience and Teaching Expertise. Guest lectures by Subject Experts from industry and extension lectures by Senior Academicians. Faculty is also nominated for short term development programs.

Teaching Pedagogy
- Class Room Lectures
- Guest Lectures
- Research Projects
- Industrial Projects
- Interaction with Industry Experts
- Industrial Visits
- Regular Case Studies
- Group Discussion & Seminars
Students Activities Personality Development

Lovely Manfest, 2004 in which numerous students from various management institutes all over the Punjab participated. Events like Ad-madshow, Mock-press conference, Just-a-minute, Quiz, Management Games etc. were organised.

Lovely Infomania, 2003, in which 200 students from 24 institutes participated. Events like Game development, Web development, Quiz, De-bugging and Dabate etc. were organised.

For improving employability of students, numerous students driven activities are organized regularly:
  • Additional exercises on Personality Development, Communication Skills & Stress Management etc.
  • Industry assignments related to market research.
  • Students Council comprising variuos clubs including Entrepreneurs, Co-Curriculars, Cultural, Sports etc.
  • Weekly Management Club activities to groom the students through Group Discussions, Case Studies, Mock Interviews, Quiz etc.
Students Activities
  • To bridge the gap between what is taught and what is required by the Industry, the Institute stresses on Institute stresses on Institute-Industry linkage through seminars and guest lecturers by industry experts.
  • Faculty interation with the entrepreneurs and management professionals to focus on latest developments in industry.
  • Inviting suggestions from the organizations for incorporating modifications and improvements in our Teaching Pedagogy.
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